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  • Air Jordan XX9 Officially Unveiled as Top Performing Basketball Shoe To-Date Air Jordan XX9 Officially Unveiled as Top Performing Basketball Shoe To-Date
    Building on a history of pioneering innovation and craftsmanship, the Jordan Brand today unveiled the highly anticipated Air Jordan XX9 at a media event in New York. The 29th iteration of the successful Air Jordan franchise is the world’s first basketball shoe to be tailored for flight. With the launch of t
  • Kanye Confirms Adidas Yeezi for June Kanye Confirms Adidas Yeezi for June
    "In June, we'll see the Yeezys" - the exact quote coming from Kanye West, himself, at Adidas' Global Brand Conference today. Along with a slew of other upcoming initiatives by Adidas that we will see this year, 'Ye gave us an idea of what he will be bringing to the table with his new partners.
  • Nike Basketball Officially Reveals Elite Hero Collection Nike Basketball Officially Reveals Elite Hero Collection
    Fictional heroes take on superhuman characteristics in comics, films, books and television. From speed, strength, vision and intellect, these heroes rise to the challenge when the pressure’s greatest.
  • Jordan Flight Runner Officially Unveiled Jordan Flight Runner Officially Unveiled
    Jordan Brand has just broken into the Running culture, unveiling their first running shoe today. If you have been paying any attention to the brand lately, they've been doing their part to extend their products into multiple categories in order to meet all of their consumers' needs.
  • Nike Basketball Elite Team Series Collection – Release Date Nike Basketball Elite Team Series Collection - Release Date
    The top 2 teams in the NBA Eastern Conference, Indiana Pacers and Miami Heat, have just clinched a playoff berth and the Oklahoma City Thunder are on the verge of making that happen in the West so you know they are already thinking about the post-season. Nike is right with them, creating the Elite versions o

Nike Basketball Easter 2014 Lin...

Just in time for the nice weather, Nike is unrolling the signature lineup for their Basketball segment which featur...

Nike SB x Air Jordan 1 Collab: ...

After seeing a video last month of Lance Mountain explaining the story behind this 3 part project with Nike SB and ...

Currently on TheHeatCheck

Apr

18

2014

Air Jordan XX9 Officially Unveiled as To...

Building on a history of pioneering innovation and craftsmanship, the Jordan Brand today unveiled the highly anticipated Air Jordan XX9 at a media event in New York. The 29th iteration of the successful Air Jordan franchise is the world’s first bas...

Apr

18

2014

Air Jordan 6 "Brazil / 2014 FIFA World C...

Even Jordan is getting involved in the World Cup this year. For the first time ever, a Jordan Brand shoe has been created to resemble the host of the FIFA World Cup and since this year it will be held in Brazil, this Jordan 6 will undoubtedly feature...

Apr

18

2014

Nike SB Dunk Low "Hacky Sack" - Release ...

So with Nike SB straying away from the 4/20 tradition that actually only lasted for two years, they tried incorporating an activity associated with celebrators of this "holiday". Definitely not all, but most smokers can say they were heavy hacky sac...

Apr

18

2014

Nike KD 6 Elite "EYBL" - First Look...

Kevin Durant was just named the 2014 NBA Scoring Champ so hitting shots in his opponents eyeballs was pretty common, but that is not the reason for this KD 6 Elite "EYBL". In fact, EYBL stands for Elite Youth Basketball League, an organization that N...

Apr

17

2014

Li-Ning Way of Wade 2 "Dolphins" Pack ...

To show the relation between Dwyane Wade's Miami Heat and the football team of the same city, the next colorway of his Way of Wade 2 features the likeness of the Miami Dolphins jerseys. And from past experiences, everyone knows teal and orange is alw...

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